MADS WORKS

HERE ARE SOME
OF MY MADS COURSE WORKS:

Tutor about work
on course

You are persistent, which is incredibly valuable and impressive for a creative person. The challenges posed by clients and briefs, along with a steady stream of new inputs, can often act as barriers. However, your determination helps you overcome these obstacles.
You possess a flexible and talented mind, enabling you to avoid getting stuck on just one or two ideas. Instead, you can generate
a variety of new concepts. It's also important to highlight your strong listening skills. Without the ability to listen, even the greatest talent may not fully flourish. It’s crucial to pay attention to clients, creative partners, managers, and, most importantly, to yourself.

Dmitrii Moiseev

Creative Director Sber Marketing

An idea that has been chosen for the shortlist

Jury about work

Dmitry Pint

Creative Director Soda x D Innovate Group

Many people often struggle with taking attractive photos of items for sale, either due to laziness or difficulty in doing so. However, this challenge is completely eliminated here. It’s fantastic that the containers can be positioned
in trendy locations, as this enhances both convenience and visual appeal. The ‘walk in, snap a photo, sell’ format is straightforward and easy to remember.
Tata Krylova

Art Director & Creator SVTTTSTV

Impressive measurement of insight – I genuinely believe
in it. A straightforward and effective concept for both
the brand and the users. Confident execution, well done.
Vlad Teneshev

Senior Copywriter «RoRe»

Depop effectively addresses a compelling problem.
I appreciate the connection made between reused clothing and repurposed shipping containers
in the concept. The visualization of the board
and the description of the idea deserve special commendation as they clearly communicate everything. It's all very intuitive and easy to understand.

Jury about work

Vlad Teneshev

Senior Copywriter «RoRe»

A simple but very cool idea! You even thought about where to put the ketchup. Visualization and description
are all top-notch.
Dmitry Pint

Creative Director Soda x D Innovate Group

Hikers have limited space and weight for their supplies, which can make food choices feel repetitive. The freeze-dried ketchup format offered by Heinz Lightchup sounds innovative. Additionally, the visualization featuring
a mat adds excitement and specificity to its application.
Leila Muhametzyanova

Senior Art Director «RoRe» (ex Publicis Groupe)

If this has not been completed yet, it is urgent that
it be done as soon as possible.

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